While the debut episode of 'The Ridges' failed to break ratings records last night - attracting 325,130 viewers compared with over 370,000 for The GC's first episode and 934,820 for NZ's Got Talent's debut show - predictably, TV3's new reality show took over Twitter feeds around New Zealand.
As Sally and Jaime Ridge flicked through magazines, bought an old villa and screamed at an unsuspecting mouse, people around the country went online to share their thoughts on what was unfolding on their TV screens.
Some thought the mouse was the breakout star of Episode One:
"On next week's ep: The mouse embarks on a life changing adventure across NZ to return to his family! Jamie and Sally go to SPQR." - Rose Matafeo
"That's the cleanest most beautifully groomed mouse I have ever seen - it would be a pleasure to have it in my house." – Ali Ikram
Others were bemused as to why both Sally and Jaime both use the Ridge surname when they said there was no longer any relationship with the man from whom they took that name:
"Somewhere in Auckland city, Matthew Ridge softly weeps, lamenting the ancient practice of gifting one's surname in wedlock." – Matt Gibb
Marcus Lush was disgusted with the confusion between which member of True Bliss is currently shacked up with Matthew Ridge.
"The thing that staggered me most about the tweets about the ridges is that no one seems to have any understanding of their true bliss basics (sic)."
And others just had some plain nasty things to say about the Ridge women and their TV show.
"11 years ago today we all wondered if the world was ending. Tonight, we are wondering the same thing." – Dominic Harvey
"There are worse things in life than death. I'm watching The Ridges." – Rachel Glucina
Polly Gillespie, however, called for an end to the online hating:
"I have a theory. Girls hating on the ridges are not as pretty or fun as they think they are... ;)) just enjoy! Stop being so bitchy & relax. (sic)"
One TVNZ staffer also learned that it’s best to log out of the work Twitter account before sharing personal views on reality TV shows.
"I feel really bad that Jaime may not get an en suite or walk-in wardrobe in the new house." – ONENewsNZ. (It has since been deleted from their account – but not before screengrabs were taken of it by fast-thinking punters.)
And Guy Williams summed up much of the sentiment about the show online:"That was terrible... I can't wait for next week."