Paul Henry’s Australian morning show 'Breakfast' fights to live another day, upon news that the struggling programme will undergo its third makeover in six months.
Staff on the poorly rating show were called to an urgent crisis meeting at Ten Headquarters this morning to discuss its performance, sparking speculation it was about to get the chop.
But Media Spy reports that the show is to instead undergo more changes, including being trimmed by half an hour.
Since its premiere in February, 'Breakfast' has struggled to compete with long-running shows 'Sunrise' and 'Today'.
Ratings average around the 40,000 mark, plunging as low as 24,000 some mornings, with Seven’s 'Sunrise' consistently reaching over 400,000 viewers on average daily.
Adding to the show’s woes, producer Majella Weimers resigned at the beginning of the month, while reported behind-the-scenes friction between controversial Kiwi broadcaster Henry and co-host Andrew Rochford is believed to have led to the exit of Rochford just days earlier.
While it was hoped that Henry - who resigned from TVNZ in 2010 following a series of controversial incidents - could pull the show out of its ratings slump, it seems Aussie viewers have failed to warm to the polarising presenter.
Henry defended his show in a recent interview with the New Zealand Woman’s Weekly.
"It’s currently a country mile away from being a product I’m happy with," he says."But the show only started in February and it’s up against two very established breakfast shows. Even if it was absolutely brilliant it probably still wouldn’t be doing much better than it is at the moment because people need to know it’s there."