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Paul Henry's 'Breakfast' lives another day

July 30, 2012, 12:46 pmYahoo! New Zealand

Rating:
(1)

Paul Henry’s Australian morning show 'Breakfast' fights to live another day, upon news that the struggling programme will undergo its third makeover in six months.

Staff on the poorly rating show were called to an urgent crisis meeting at Ten Headquarters this morning to discuss its performance, sparking speculation it was about to get the chop.

But Media Spy reports that the show is to instead undergo more changes, including being trimmed by half an hour.

Since its premiere in February, 'Breakfast' has struggled to compete with long-running shows 'Sunrise' and 'Today'.

Ratings average around the 40,000 mark, plunging as low as 24,000 some mornings, with Seven’s 'Sunrise' consistently reaching over 400,000 viewers on average daily.

Adding to the show’s woes, producer Majella Weimers resigned at the beginning of the month, while reported behind-the-scenes friction between controversial Kiwi broadcaster Henry and co-host Andrew Rochford is believed to have led to the exit of Rochford just days earlier.

While it was hoped that Henry - who resigned from TVNZ in 2010 following a series of controversial incidents - could pull the show out of its ratings slump, it seems Aussie viewers have failed to warm to the polarising presenter.

Henry defended his show in a recent interview with the New Zealand Woman’s Weekly.

"It’s currently a country mile away from being a product I’m happy with," he says.

"But the show only started in February and it’s up against two very established breakfast shows. Even if it was absolutely brilliant it probably still wouldn’t be doing much better than it is at the moment because people need to know it’s there."

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89 Comments

  1. Noeline11:28am Wednesday 01st August 2012 ESTReport Abuse

    stop giving this drop kick so much air time..

    Reply
  2. chris10:57am Tuesday 31st July 2012 ESTReport Abuse

    I have always said Kiwis are overwrought and up tight. I guess you comments confirms it. he should go where he will flourish where people know how to enjoy a curry and a pint while having a good laugh,and thats is not downunder.

    Reply
  3. chris10:27am Tuesday 31st July 2012 ESTReport Abuse

    yeah we are a lot better off with Lacey Wilson, yea right

    Reply
  4. Friend07:24pm Monday 30th July 2012 ESTReport Abuse

    Kiwis who support Paul Henry are either living on Dole, as working people don't have time to watch breakfast or have never seen outside programs.

    Reply
  5. Jordana Reddy07:03pm Monday 30th July 2012 ESTReport Abuse

    Its not only the Kiwis that saw this fool but the aussies too so no wonder he runs and he will run yet again probably to England where he will be to far for us to see . Go Henry go nobody down under likes you.

    Reply

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