The website said of the list: "We considered four tenets to illustrate a model's visibility and success - multi-year contracts, advertising campaigns, runway appearances, and magazine covers.
"Those with retail licensing deals, including Kate Moss and Gisele Bundchen, got credit for those estimated annual earnings, as well. Annual income from contracts, primarily negotiated by large cosmetic companies and Victoria's Secret, were weighted 40 percent because they are the most difficult to get, bear the largest salaries, and indicate a very high level of success." The world's most valuable models. 1 - Gisele Bundchen 2 - Kate Moss 3 - Adriana Lima 4 - Doutzen Kroes 5 - Daria Werbowy 6 - Alessandro Ambrosio 7 - Christy Turlington 8 - Natalia Vodianova 9 - Miranda Kerr 10 - Carolyn Murphy
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