The $3 million mark has never been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much before, the report said.
Prices to buy a 30-second spot for the 2008 Super Bowl averaged $2.7 million, it was reported earlier.
NBC Universal representatives could not be reached immediately for comment.
(Reporting by Aarthi Sivaraman; Editing by Quentin Bryar)
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